Tuesday, 30 October 2012

arken scoop 5 POPAI Awards

arken P-O-P International clients Unilever, Superdrug, Logitech and Wormser were recognised for the impact of their in-store displays at the recent  POPAI Awards.2012. The POPAI Awards are the retail marketing industry’s annual awards to recognise, benchmark and celebrate excellence in retail marketing. This year’s Awards saw a record number of submissions, with a total of 218 entries competing for the top prizes. 

Wormser’s Fashionista brand and arken won Gold in the ‘Cosmetics, Health & Beauty, Hair products & Fragrances – Permanent Display’ category for the Fashionista Make-up Display. The display is designed to fit an existing Superdrug carcass, and demonstrates Fashionista’s ‘pick and mix’ style range of cosmetics. The high impact 4ft display showcases eye shadows and blushers alongside the unique pallet in which shoppers insert product selection. The judges commented: “This unit achieves real standout in a crowded market place with an extremely eye-catching design.”
Wormser and arken also won Silver in the ‘Fragrance and Cosmetics – Temporary’ category for the Fashionista’s Saturdays magnetised nail polish line display. The creative design replicates the unique ripple effect created by the polish with product colours demonstrated in spot UV varnish. 300 units were dispatched for the launch, with a further 232 units subsequently ordered. The judges commented: “Great use of colours and celebrity endorsements, while the innovative use of corrugated material to create a new wave shape created a strong point of difference from other FSDUs.”

Unilever and arken won Silver in the ‘Flagship & Store’ category. The new design created for Unilever’s Dove Spa flagship store touches all elements of the retail environment. The outcome is a store that reflects the uplifting spirit and engaging personality of the Dove brand. The judges commented: “The clean lines and visual appeal of the store are very in keeping with the brand, bringing the Spa experience to life on the high street.”

Health and Beauty retailer Superdrug won Silver in the ‘Sustainability’ category for the Make Up Carcass, created by arken. As part of the store re-invention the make-up category needed a new outer carcass solution, into which various make-up brands create their own fixtures. The display is an environmentally sustainable product that also delivers cost savings from utilising the same carcases across all brands. It is currently installed into 270 stores with remainder of the estate likely to follow.

Logitech was also successful, receiving Bronze in the ‘Travel, Leisure and Automotive’ category for the unique Logitech Extendable Harmony display – a flexible shop display created by arken that is suitable for various retail environments. arken was also praised for a very cost effective roll out with all 400 units installed across Europe within just 2 weeks.

“The POPAI Awards are prestigious in the world of Retail Marketing and we're thrilled to have come away with an impressive haul of five awards on the night,” said Tracy Scutt, managing director of arken P-O-P International. “We're over the moon with the results. Our congratulations to our clients and to all the arken team involved in delivering this success.”