Wednesday, 28 October 2009

arken P-O-P Ltd win GOLD display of the year at POPAI awards.

arken struck gold at the POPAI Awards 2009 with a show stopping unit designed for Logitech. The display demonstrated both indoor and outdoor security cameras with the use of digital display and replica product. Awarded GOLD for overall display of the year, the judge’s comments highlighted some key success factors.

“Manufactured with the environment in mind the unit still managed to deliver a fantastic use of design and great use of a screen for an in store environment. Eye catching, easily updateable with equally flexible plinths, the unit met all the market objectives”.

“Receiving a GOLD for overall display of the Year is a fantastic achievement for all involved, our clients were overjoyed and so pleased to have received this recognition” , Tracy Scutt, MD arken P-O-P Ltd.

The digital video security display unit received rave reviews from the judges in the Telecommunications and computers category, again awarding it Gold:

“This entry left me with a strong desire to find out more about the product and potentially buy it….a winning combination!

The simple and compact displays solution made the product the champion whilst providing the security required helping to clearly demonstrate a high value product in a highly interactive and captivating manner whilst avoiding the risk of theft.”

arken received a Silver for an innovative display for Filofax, an in store solution for their diaries, wallets and inserts. The judges commented, “This was a good design that really seemed to fit the Filofax brand and the channel – independent retailers and stationers.

The unit successfully managed to look premium whilst balancing the use of various materials on a tight budget. Flexibility was key in the brief enabling either the Filofax or the inserts to be displayed or both depending on the level of demand. The brief was well met in terms of branding, durability, flexibility and stock holding”.

arken designed a Satellite navigation automotive display for Garmin . This display was a huge success with some 4000 units now placed in automotive show rooms across Europe and received a bronze award.

A bronze also went to arken for a display created for Scholl. A freestanding unit for their footwear range, to be placed in independent Pharmacies, the design was heavily based around Scholl’s corporate colours and branding, with the emphasis on creating a contemporary display to attract a new and younger market.

arken created a display for Marks and Spencer in partnership with Scottish and Southern energy. The unit’s main purpose was to raise awareness of M & S Energy and provide an area where customers could sign up for electricity from their partnered provider. Installed in M & S stores, and manned by SSE staff it created an integral offer to M&S other financial products and received a Bronze Popai award.