Wednesday, 15 July 2009

The nominations are out!

arken are pleased to announce the nomination of five of our most outstanding displays in the POPAI Awards 2009.

The nominations include a project for Scottish and Southern Energy alongside M & S to create a kiosk, as a permanent feature for 150 Marks and Spencer stores to promote the key features and benefits of M&S Energy.

A unit for Logitech was deemed a credible contender in the judge’s eyes. The display was designed to promote digital home video security for consumer electronic retailer outlets across Western Europe and in the UK particularly for Currys and Comet.

Also nominated was a free standing unit designed for Scholls footwear range. The design was heavily based around Scholl’s corporate colours and branding, with the emphasis on creating a contemporary display to attract a new and younger market.

A display that also caught the judges eye was a creation for the Filofax brand, whom required a premier looking unit with sufficient stock holding. Brand awareness was key and the large graphic area enabled the logo to stand out and create recognition with shoppers.

Our final nomination was for a display created for Garmin. They required a flexible freestanding unit that could display live and dummy navigation handsets within automotive showrooms and automotive accessory retailers. Particularly impressive was the fact that after initially creating the display for 250 retailers in the UK the FSU has now been placed in over 4000 car dealerships across Europe.